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Naavbharat Design Sheet 12, SaaS draft All 14 drafts Get this design

Nine people building the analytics tool we wanted at our last jobs.

We started XYZ.io in 2021 after watching expensive dashboards go unopened at three different startups. Everything on this page is how we try to make sure that does not happen to yours.

2021Started in Bengaluru
9People, two offices
1,460Workspaces sending events
2 h 10 mMedian first reply to support

The team

Small on purpose. Every person here answers support tickets for two hours a week, so the person who built a chart has heard what confused you about it.

NameLooks afterBased in
Aman VermaCo-founder, CEO
Pricing, and every sales call so farBengaluru
Priya DesaiCo-founder, CTO
The ingestion pipeline and the Mumbai clusterBengaluru
Rohan MehtaProduct
The Ask box and the Monday digestPune
Nisha KapoorOnboarding lead
The first 30 days of every paid workspacePune
Meera IyerDesign
Charts, colours, and how numbers are wordedBengaluru
Farhan ShaikhEngineering
Android, iOS and Flutter SDKsPune
Karthik RaoEngineering
Uptime, backups and the status pageBengaluru
Devansh JoshiEngineering
Alerts, exports and the APIBengaluru
Sneha PatilSupport
The support inbox and the help docsPune

What we have shipped

Every release since the first beta, newest first. Most of these started as a support ticket.

  1. v3.4Sep 2026

    Team usage report

    • NewAdmins can see who opened which report each week.
    • ImprovedMonday digest now shows change against the same week last month.
    • FixedFunnels with more than 8 steps no longer cut off the last label on mobile.
  2. v3.2Jun 2026

    Ask in Hinglish

    • NewThe Ask box understands questions like "kal kitne orders aaye".
    • ImprovedAnswers show the chips we read from your question, so you can correct them.
  3. v3.0Feb 2026

    Alerts with a preview

    • NewSet a floor on any number and see how often it would have fired.
    • FixedRetention dates now use IST everywhere, not UTC.
  4. v2.6Sep 2025

    DPDP toolkit

    • NewConsent hooks in every SDK and an erasure API.
    • ImprovedWorkspace owners get a monthly data-access log.
  5. v2.0Mar 2025

    Monday digest

    • NewThree numbers sent to your team chat or email every week.
    • ImprovedFunnels load in under a second for 90-day ranges.
  6. v1.4Jul 2024

    Flutter SDK

    • NewOne package for Android and iOS apps built in Flutter.
    • FixedEvents sent offline on 2G are now queued and delivered later.
  7. v1.0Nov 2022

    Paid plans, in rupees

    • NewGrowth plan with GST invoices and UPI autopay.
    • ImprovedMumbai data centre replaces the Singapore one.
  8. v0.1Aug 2021

    First beta

    • NewFunnels and a live event stream for 12 startups in Bengaluru.

Who this is for, and who it is not

We would rather you know now than find out in month three.

A good fit if

  • You have an app or website with real users.Somewhere between a few thousand and a few crore events a month.
  • More than one person needs to read the numbers.Founders, product, marketing and ops, not only an analyst.
  • You sell in India.You want rupee billing, GST invoices and data stored in Mumbai.
  • You want help setting it up.Paid plans come with an engineer who maps your events with you.

Not a good fit if

  • You need to model data in SQL.A BI tool on top of a warehouse will serve you better. We can export to one.
  • You have under a thousand users a month.A free web analytics tool is enough for now. Come back later.
  • You need session recordings or heatmaps.We do not build those and have no plans to.
  • Your data cannot leave your own servers.We are cloud only. Enterprise gets a single-tenant setup in Mumbai, not on-premise.

Try it on your own product. If your team is not using it in a month, tell Nisha.

Sheet 12 of 14, drawn by Naavbharat Design

Want this for your product?

We redraw this draft around your software: your product name, your real screens inside the demo window, your plans in rupees and your changelog. Starter plans are ready in three weeks.